8/16/2023 0 Comments I Need A Fake Cosmetology License![]() The paper uses a combination of theoretical and sociological approaches (section 1), black letter analysis of law (sections 2 and 3) and a comparative approach (sections 2 and 3). This paper aims (1) to analyse whether and how fake reviews violate the main legal and ethical principles of advertising, according to the legislations of the US, UK and EU as well as the International Advertising and Marketing Communications Code (2) to assess how the EU, the UK and the US are dealing with them, and find out which approaches and actions are working best and (3) to offer normative recommendations for effective prosecution of fake reviews. ![]() Given the increasing importance of online reviews on consumer purchases, some traders try to publish or promote fake reviews on online platforms to improve the reputation of their goods or services, or to damage the reputation of their competitors. ![]() ![]() User-generated online reviews have become essential sources of information for potential consumers.
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